A job teaser is a short snippet of text that appears just below the title in a job announcement message. When you send out job announcements, the teaser is one of the first things a person will read about the job (and your company). Use the teaser to capture the attention of passive candidates; if you can hook them right from the start, there's a higher likelihood they will inquire for your job.

Successful job teasers talk specifically to the perfect candidate – not to the world. Think about the most important attribute you are looking for in a candidate and use that as a starting point for the teaser. Get more tips and sample job teasers.